Where should you look for your target audience?

Where should you look for your target audience?

Not all social networks are the same. Instead of advertising on all possible platforms, you should explore the possibility of consolidating resources and focusing on the main ones. For a new product, it is better to begin your journey on the most suitable social...
Why do some businesses win and others lose?

Why do some businesses win and others lose?

Why do some projects in similar markets take off while others don’t? Well, it’s not going to be a surprise that the main reason is your product. No matter how good your advertising is, it will not be able to compensate for a weak offer. For this reason, a weak...
Marketing strategies for businesses on Black Friday

Marketing strategies for businesses on Black Friday

Black Friday sales are a great opportunity to acquire new customers in your business. The success of advertising campaigns will largely depend on your offer. Remarketing campaigns should be actively used in the e-commerce niche. The audience is already loyal to you...
What to expect from us in terms of reporting

What to expect from us in terms of reporting

No dry data. Each advertising report is accompanied by comments on the current status and results for the last period. We describe: Advertising data for the last period and trends; Results of the latest tests; User feedback on ads, audience sentiments; Whether there...
The process of ad account audit

The process of ad account audit

Work on each project begins with an audit of your advertising accounts. This allows us to assess any previous advertising work and the current state of affairs. It is on the basis of this audit that we make proposals for further work. First, we evaluate the overall...
How do we start working? | Onboarding process

How do we start working? | Onboarding process

Onboarding process Before starting work on any project, we schedule a call for the purpose of onboarding. This is how we collect data on the project to set the foundation for effective cooperation from the very beginning. Usually we are looking for the following data:...