SEO

Promotion of a Broker’s Website in the Forex Niche

Intro

There is a reason why the Forex market is considered one of the most difficult niches in SEO to compete in. Many companies entered this market at the beginning of the 2000s. This has allowed them to take the lead and has made it much more difficult for newer brokers to reach high positions in search results.

Goal

The goal of the company was to increase the volume of organic traffic in the conditions of work with limited resources.

What We Did

  • Cooperation with industry platforms on partnership terms;
  • Organization of a network of freelancers in different countries to work with constant posting on local sites;
  • Creation of a special page that acts as a link magnet – the site holds the top 10 positions on the group of relevant keywords for this page;
  • Purchasing quality links within the budget;
  • Moderate crowd marketing;
  • Updating site content over time;
  • Implementation of technical recommendations of search engines on the company’s website;
  • Work on UI/UX to maintain an acceptable level of behavioral characteristics.

Results

With no priority for SEO, the company was able to get 186K backlinks to the site with 1.3K referring domains. As of the publication of this study, the DR by Ahrefs stands at 60, which is a fair result.

Over the last year, the amount of organic traffic increased by 49.7% while maintaining the behavioral qualities of users.

The main factor in achieving this result was the comprehensive work on the promotion of the project and immersion in its specifics.

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