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Actionable Tips for Black Friday Promos
Black Friday is a fantastic chance for businesses to attract new customers and increase sales. However, it’s become more competitive over the years, with rising advertising costs and countless promotions vying for attention. To succeed, you'll need a solid plan. In this article, we'll share practical strategies to enhance your Black Friday campaigns, ensuring you not only drive sales but also build lasting customer relationships.
In this article:
The Power of Tempting Offers
Every successful Black Friday campaign starts with an enticing offer. While discounts are a given, it’s essential to create deals that genuinely provide value. Think about promotions like bundled services or classic discounts on popular items. The goal is to make offers that customers feel they can’t pass up.
Tip: Adding a time limit to your deals can encourage quicker decisions. Flash sales or limited-quantity offers can prompt customers to act fast.
Tip: Adding a time limit to your deals can encourage quicker decisions. Flash sales or limited-quantity offers can prompt customers to act fast.
Extending Your Promotion Period
With the competition heating up and CPMs skyrocketing during the time, consider extending your promotional period beyond just Black Friday. Starting your sales earlier helps spread out consumer interest and eases the pressure of high advertising costs. By promoting your deals in advance, you can allocate your budget more effectively and capture more customers before the global rush.
Tip: In 2024 it’s already common to launch Black Friday discounts a week before the event. It looks like we are heading towards starting a "Black Friday month" where you introduce various promotions leading up to the day, keeping excitement alive.
Tip: In 2024 it’s already common to launch Black Friday discounts a week before the event. It looks like we are heading towards starting a "Black Friday month" where you introduce various promotions leading up to the day, keeping excitement alive.
Leveraging Remarketing for Increased Conversions
Remarketing is a powerful tool for reconnecting with potential customers who have already shown interest in your brand. During Black Friday, target these key groups:
- Current customers for upselling opportunities;
- New visitors who have checked out your site;
- Shoppers with abandoned carts, offering them special incentives to complete their purchases;
- Visitors who enrolled specifically for the Black Friday promotions;
- High LTV customers for special offers.
Attracting High-Value Customers with Subscription Discounts
If your business operates on a subscription model or has mobile apps, Black Friday is a great time to attract valuable customers. Offering attractive discounts on long-term subscriptions or premium features can help turn prospects into loyal users. These discounts not only grow your customer base but also encourage lasting engagement, contributing to your retention metrics.
Tip: Customize your offers to highlight long-term and premium services, making them more appealing to high-value clients.
Tip: Customize your offers to highlight long-term and premium services, making them more appealing to high-value clients.
Preparing Exclusive Offers for Current Customers
Before launching your public discounts, consider offering exclusive deals to your loyal customers. This approach not only makes them feel valued but also builds stronger relationships. Early access to sales or special discounts can enhance their loyalty and appreciation for your brand, setting you apart from the competition.
Tip: Use targeted email campaigns to communicate these exclusive offers and keep your loyal customers engaged.
Tip: Use targeted email campaigns to communicate these exclusive offers and keep your loyal customers engaged.
Bundling Services for Maximum Value
If you offer services, bundling can be a smart strategy. By combining related services into one package, you provide great value for your customers. Bundling not only helps you highlight your expertise but also makes it easier for customers to choose your offerings.
For example, a legal agency could bundle services like company formation, payment accounts opening and annual accounting support. This not only boosts short-term sales but also fosters trust and loyalty among your customers.
For example, a legal agency could bundle services like company formation, payment accounts opening and annual accounting support. This not only boosts short-term sales but also fosters trust and loyalty among your customers.
Fostering Long-Term Customer Relationships
While Black Friday can attract one-time buyers, the real win is turning those customers into repeat shoppers. By providing excellent customer service, personalized follow-ups for cohorts of new customers, and future exclusive deals, you can nurture these relationships. Focusing on customer retention beyond the holiday can lead to lasting growth for many businesses.
Tip: Follow up after Black Friday with thank-you notes or personalized recommendations to keep the engagement going.
Tip: Follow up after Black Friday with thank-you notes or personalized recommendations to keep the engagement going.
Key Takeaways
By applying these practical strategies, you can enhance your sales and foster customer loyalty that lasts long after the holiday season.
- Compelling Offers: Create deals that truly resonate with your customers.
- Extended Promotion Period: Launch promotions early to spread engagement and ease advertising pressure.
- Remarketing: Reconnect with audiences who have engaged with your brand.
- Subscription Discounts: Use discounts to attract high-value customers for the long haul.
- Exclusive Offers: Reward loyal customers with special deals before public promotions.
- Bundling: Combine services for added value and convenience.
- Customer Loyalty: Focus on building long-term relationships, not just short-term sales.
Victor Nosenko
Victor Nosenko is a managing director at Advertisie. Since the start of his career in 2017 he advanced from the position of a creative copywriter to the marketing lead role. Focuses on strategic marketing, media buying and project management. Holds a bachelor's degree in journalism and a master's degree in management.
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