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Advertising
Google Ads Campaign for Local Beauty Salon in Poland
Introduction
An established beauty salon in Poland needed a marketing campaign to expand their client base and increase bookings for their beauty services. The salon offers a wide range of treatments including facial care, hair treatments, nail services, and aesthetic procedures.
Time period: 6 months (December 2024 – May 2025)
Budget: €6000, split between channels
Time period: 6 months (December 2024 – May 2025)
Budget: €6000, split between channels
Objectives
The primary objective of this campaign was to attract new clients to the salon and increase service bookings through targeted digital advertising, focusing on local customers seeking premium beauty treatments.
Key Performance Targets:
Key Performance Targets:
- Generate high-quality leads for beauty service bookings
- Maintain cost per conversion under €25
- Build brand awareness within the local market
- Increase repeat customer bookings
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Geo: Poland
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CPA ~€25
Target audience
Primary Demographics:
- Women aged 25-50, living within 20km radius of the salon
- Urban and suburban residents with disposable income
- Beauty-conscious individuals seeking professional treatments
- Beauty and skincare enthusiasts
- Users interested in wellness and self-care
- Followers of beauty influencers and skincare brands
- People interested in anti-aging and aesthetic treatments
- Users who have searched for local beauty services
- Mobile users looking for "beauty salons near me"
- People who engage with beauty-related content on social media
- Website visitors who viewed service pages but didn't book
- Users who started but didn't complete the booking process
- Past clients for retention and upselling campaigns
- Lookalike audiences based on existing client database
What we did
Our approach focused on driving qualified conversions through strategic audience targeting and compelling creative content that showcased the salon's expertise and results.
Creative Elements:
Creative Elements:
- Before/after treatment photos highlighting service quality
- Video experiences with satisfied clients
- Seasonal promotions and special treatment packages
- Professional photography showcasing the salon's modern facilities
- Facebook and Instagram for detailed service showcases
- Instagram Stories for behind-the-scenes content and quick promotions
- Google Ads for high-intent local searches
- TikTok awareness campaigns
- Service-specific campaigns for different beauty treatments
- Local awareness campaigns for new client acquisition
- Remarketing campaigns for website visitors and past clients
- Seasonal campaigns aligned with beauty trends and holidays
Results
Google Ads main campaign metrics
At the end of the advertising campaign on Google, we managed to reach the following results:
- Total ad spend on Google – ~€3000;
- Number of leads – 133;
- Cost per action – ~€22;
As a result, the goals were successfully achieved.
Several factors contributed to the success: leveraging the wide range of marketing instruments effectively, combined with the advertisers' established business.
Several factors contributed to the success: leveraging the wide range of marketing instruments effectively, combined with the advertisers' established business.
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