Offering a free trial emerges as a critical strategy for new companies seeking to establish a foothold in a competitive market landscape.
However, most of these clients tend to eventually remain inactive after the end of the trial, while funds have already been expended on attracting them to the product.
To engage these clients effectively, it is crucial to create a highly competitive offer and optimize the user journey within the sales funnel. This path should be logical and user-friendly, ensuring that clients intuitively grasp the business's value proposition and the subsequent steps required to seize that value.