Brand Design & Identity Development

Outline & express the distinct elements that make your brand stand out.

At Advertisie, we understand that your business is unique and that your brand identity should reflect that. We take the time to understand your vision and positioning, and use that to create a distinct brand identity that will help you stand out from the competition. Our team of experienced designers will work on creating a brand book and design guidelines for your organization to ensure that your brand identity is reflective of your business and its goals.

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The Role of Brand Identity in Business Success

Brand identity forms a crucial cornerstone in the client's perception of your business. It reflects the essence of your organization, allowing your customers to form a connection that goes beyond the products or services you provide. A strong brand identity delivers a coherent, consistent, and relatable brand message that resonates with your target market, making your business more attractive to potential clients.

However, do not forget that a positive impact can be achieved by delivering products or services of sufficient quality that meet the general expectations of your audience. In terms of tangible benefits, investing in brand identity has been proven to lead to better financial outcomes as it helps an organisation to:

Distinguish your business from its competitors;
Enhance brand recognition and awareness;
Evoke emotional responses from potential customers;
Trigger the appropriate consumer associations with your brand;
Ensure your products and services stand out in a competitive market.

Key benefits of building a brand identity for businesses:

Customer Trust and Loyalty

A strong brand identity helps in establishing consistency and trust among customers, leading to increased loyalty and promotion of repeat business

It helps businesses to differentiate themselves from competitors, achieve instant recognition, command a premium for its services or products, and secure a more dominant position in the market.

Enhanced Market Positioning

A compelling brand identity can heighten brand desirability, recall and customer engagement, which in turn leads to an increase in sales and improvement in customer retention rates.

Increased Sales and Customer Retention

Identify if Your Business Needs a Brand Identity

If you're wondering whether your business should invest in development of a brand identity, there are a few signs that signal it might be a good idea to consider:

Lack of a Unique Selling Proposition (USP)

If your business is unable to differentiate itself from its competitors or articulate why customers should choose your products or services over others in the market, then it may be time to invest in a brand identity.
Inconsistent Brand Messaging

If your business lacks a cohesive message that resonates with your target audience and is instead sending mixed signals, a strong brand identity can help unify and strengthen your messaging strategy which drives increased engagement rates.
Low Customer Engagement

If customers are not connecting with your business on an emotional level, it could be a sign that your brand identity is lacking and needs to be revised.
Declining Sales and Customer Retention

A dip in sales or a decrease in customer retention rates could signal a need for reconsidering your brand strategy to attract and retain customers.
Limited Market Awareness

If your business is struggling to gain visibility and recognition in the market, a well-developed brand identity and strategy can help target the right audience segments and increase awareness where you need it.

While brand identity is crucial for many businesses, it's not always necessary for every business, particularly in the following situations:

Niche Market

If your business is a monopoly or operates in a highly specific niche market with little competition, a brand identity may not play a big role. Your unique offerings might already differentiate you from other businesses and your target audience won’t have many options among product providers.
B2B Companies

In some markets, products and services may be evaluated primarily on their technical aspects, cost, and specific functionality rather than emotional appeal or brand reputation.
Regulated Industries

Businesses operating in heavily regulated industries such as raw materials, utilities, and certain financial services may not rely on brand identity that much. Here client decisions are often driven by factors like price, availability, or regulatory constraints, rather than brand appeal.
Small businesses

For smaller companies or solopreneurs, the personal reputation of the founder often precedes the need for a distinct brand identity and may be sufficient in the case you are not looking to scale your business.

In these instances, businesses may opt to prioritize other elements of the business such as product development and operational efficiency over brand identity creation. However, even in these scenarios, basic branding principles like positioning, visual and messaging consistency, audience segmentation, and brand promises still apply.

Basic Deliverables of Brand Identity Service

When it comes to development of a brand identity, the simplest service package gets you the essentials:

1

Naming and Key Messages

We'll help you figure out a name and prime messages that your future customers will remember.
2

Logo Design

The custom-crafted logo is a symbol that your audience associates with you – it shows that a product is yours.
3

Visual Identity

This includes crafting designs for things you often see like business cards, letterheads, brand-themed clothes, and gifts made with right colours and fonts that represent your brand.
4

Tangible Elements

This involves creating things you can see and touch, like printed materials and merchandise.
5

Brand Book

This is a manual that defines brand guidelines and explains how to use your brand's style and its parts.

Brand book

It constitutes a comprehensive resource that encapsulates all key aspects of a brand's identity, both visual and verbal. Your brand book serves as a set of guidelines for the consistent application of these brand elements.

It ensures that the brand maintains a unified voice and visual theme across all platforms and media;
It's an effective tool to consistently promote the brand with different contractors.

Going Beyond Mere Design

A comprehensive brand strategy involves much more than just creating visual guidelines and a brand book.

Our approach is based on getting the big-picture view of your business, enabling us to develop a brand platform. This forms the foundation for developing a comprehensive brand identity, which in turn guides the planning of communication campaigns and the development of a marketing strategy.

A brand platform is a fundamental component of a comprehensive brand strategy. It encapsulates the overarching view of your business, comprising elements like the big idea & promise, tone of voice, value proposition, vision, mission, purpose, and values.

It also focuses on desired perception, brand personality & positioning, and the brand identity prism. The brand platform thus serves as a robust foundation for planning effective communication campaigns and developing a marketing strategy.

Our Brand Identity Design Procedure

Our journey begins with an initial conversation where we collect your needs and scope the project. From this, we are able to recommend the most suitable set of deliverables for you and provide a realistic timeline and costs for the project.

Step 1

Discovery & Outlining

Once we've agreed to proceed, we supply our branding questionnaire and commence work on preliminary design ideas. We'll create sketches of visual components and moodboards to agree on the creative path.

Step 2

Ideation & Moodboards

With the creative direction established, we expand the chosen concept to encompass all project deliverables. This could include, but is not limited to, logo creation or revitalization, font selection, colour scheming, and design templates.

Step 3

Design Exploration

After finalizing any changes, we incorporate all deliverables and brand assets into your brand book. We share all source files, ensuring a comprehensive brand package.

Step 4

Completion

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Ready to give your brand an outstanding online presence? Find out the difference professional branding can make for your business.

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