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Copywriting & Content Marketing Services
At Advertisie, we provide a combination of engaging writing with smart business tactics. Our copywriting services aim to both attract your audience and make your site a hit with search engines.
Don't let your website's potential drown with a poor copy. Turn your concepts into appealing stories that increase conversions and build long-lasting bonds with your audience.
Don't let your website's potential drown with a poor copy. Turn your concepts into appealing stories that increase conversions and build long-lasting bonds with your audience.
Our Approach to Copywriting Projects
The foundation of impactful copy is a well-defined process. We focus on understanding your business, your audience, and your objectives to create copy that resonates, engages, and inspires action.
1
Understanding Your Ambition
Everything begins with your aspirations. Before we even think about writing, we ensure we fully comprehend your objectives. Increasing your website's content is rarely the ultimate aim; instead, this is usually directed towards boosting conversions or enhancing sales. We aim to fully grasp your business and online marketing ambitions to craft content that aligns with your goals.
2
Evaluating Your Current Content
When the task necessitates crafting new content for an existing page, we start with an audit of your current content. This helps us identify what's working and what isn't. We pay attention to keyword rankings, search engine result positions, traffic, and audience engagement. Following this comprehensive audit, we formulate an action plan for your new and enhanced content.
3
Delving Into Industry and Competitor Analysis
Understanding your competitors' strategy is crucial for us to develop superior content that gives your business an edge. We evaluate competitor keywords, traffic sources, offerings, and overall website copy quality. We learn from their accomplishments and avoid replicating any mistakes in your copywriting strategy.
4
Crafting Your Unique Copywriting Blueprint
With your goals and our research in hand, we embark on devising your unique copywriting blueprint. This plan will include potential website pages that might benefit from an update, planning new site or landing pages, and strategising how to augment underperforming pages. We also finalize targeted keywords for your renewed copy and, if required, plan the design of new pages or a complete website overhaul.
5
Production and Optimisation of Your Refreshed Copy
This is where our talented copywriting team gets to work. They utilize targeted keywords, persuasive language, and a tone that encapsulates your business ethos to craft top-tier copy. After approval from our editorial team and you, the copy goes live. Our SEO experts will ensure your new copy is optimized for search engines and ensure it's readable on mobile and desktop devices.
6
Realizing Your Goals
Launching new content is immensely fulfilling. But what follows is even more thrilling - witnessing the results. Over time, you'll see an improvement in rankings, a surge in traffic, and an increase in conversions. Our copywriting services combined with a long-term marketing strategy will help you surpass your ambitious growth and revenue goals.
Foundational Principles for Delivering Copywriting Services
Expertise-Driven Approach
At the heart of our service is a firm conviction that quality copywriting comes from a place of passion and familiarity with the subject matter. We, therefore, selectively take up projects where we possess enough in-depth knowledge to guarantee success.
The Harmony of AI and Human Creativity
We leverage AI-powered services to aid our content creation process. Yet, the human touch is irreplaceable - every piece of content undergoes a thorough check and refinement by our writers, ensuring the final output is distinctive, precise, and contextually apt.
Thoughtfully Researched
Our team delves into the specifics of your industry, your competition, and the psyche of your potential customers. This insight shapes our copy, enabling us to address the fundamental needs of your target audience and transform casual site visitors into loyal customers.
SEO-Friendly
We research trending search terms and frequently asked questions within your industry. These keywords are seamlessly integrated into our copy, contributing to improved visibility and organic growth for your website.
Uniquely Crafted
Our goal is to make your business shine. We accentuate your unique selling propositions in our copy, convincing your site visitors to prefer you over your competitors. We position your brand as the best option, enhancing your brand's perceived value.
Brand-Focused
We delve into your brand, understanding your values, tone, and unique narrative. Should your brand voice require further definition, we offer assistance in refining it, ensuring all your copy consistently reflects your brand.
Feel free to reach out to us
Ready to elevate your brand and engage your audience? Discover the difference professional copywriting can make for your business.